Align buyers, exclusions, offer, MQL and SQL definitions, and handoff rules.
Your fractional sales department. Fully visible.
FireSquid assembles and operates the team behind your pipeline—from AI-assisted market research and outreach to qualification and sales execution—with Work Pulse baked into every program.
Build my departmentSee the operating model
Mara QuinnSales operations
Eli RowanFractional sales executive
Nia SolFractional marketing manager
Weekly sales execution+28 vs target
312verified sales actions
Market ResearchEmail OutreachLinkedInQualification CallsWork Pulse
Fractional Sales Department
+Add teammate
+2
+2Prepare approved channels, verify targets, and protect sending health before launch.
Connect team activity, campaign movement, qualification, and pipeline outcomes.
Scope the department
Define the market, offer, qualification model, roles, capacity, channels, and sales-cycle ownership.
✦Department scope⊕ Build team ● ● ● ● +2Qualified pipelineRoles + channels + handoffs
Launch in 7–10 days
Review the offer, configure approved infrastructure, prepare messaging, warm the channels, and secure sign-off.
✦10-day launch
Day 0–5Learn, plan, and prepareOnboard the team, review collateral, define the market, and configure channels.● ● ● team assigned
Day 8–10Approve and activateSign off messaging, complete warm-up, and start campaigns.
Run the weekly rhythm
Research, engage, qualify, report, and improve while Work Pulse connects ownership, capacity, execution, and outcomes.
✦Work PulseDepartment visibility
Illustrative weekly operating trend
30%Sample execution trend this month
One program. Complete visibility.
FireSquid combines the people, infrastructure, weekly cadence, and visibility needed to operate a complete fractional sales department.
Maggie JohnsonSales Operations Lead · Illustrative
Chris FriedlyFractional Sales Executive · Illustrative
Gael HarryMarketing Manager · Illustrative
Molly SmithRevenue Systems Lead · IllustrativeA complete fractional department
Every role your sales motion needs
Combine a fractional sales executive, marketing manager, sales operations lead, researchers, and revenue systems support around one goal.
The systems come with the team
Use your approved stack or let FireSquid configure the research, verification, outreach, calling, CRM, deliverability, and reporting systems the department needs.
Build my department01Configure approved domains, channels, and CRM
02Verify targets before campaigns activate
03Connect execution, pipeline, and Work Pulse
Choose how much of sales we own
Custom departmentRoles, capacity, and execution
Pipeline Launch
A focused launch that turns one market, offer, and qualification model into an operating outbound motion.
Scope my department- ✓ ICP, offer, and qualification brief
- ✓ 7–10 business-day launch plan
- ✓ Verified research and multichannel outreach
- ✓ Work Pulse visibility included
Programs for real sales problems
See how one operating model can support a market launch, scaled outbound, account-based sales, or full-cycle ownership. Every example below is illustrative.
Signal HouseIllustrative 01Signal House
A 10-day launch takes a focused market from ICP definition to approved multichannel execution.
Northstar StudioIllustrative 02Northstar Studio
A managed sales team turns scattered prospecting into one weekly operating and reporting rhythm.
Fieldwork LabIllustrative 03Fieldwork Lab
An account-based program pairs verified research with coordinated email, LinkedIn, and calling.
Relay WorksIllustrative 04Relay Works
A full-cycle department connects qualification, opportunity management, onboarding, and Work Pulse.
We could see who owned the work, what moved that week, and how execution connected to pipeline.
Amara BrooksRevenue leader · Illustrative
The team felt like a sales department, not a vendor sending a report at the end of the month.
Theo ParkFounder · Illustrative
Work Pulse made the operating rhythm visible while the team kept qualified opportunities moving.
Lucia ReyesSales director · Illustrative
Your questions,
answered
Clear answers about team composition, launch timing, qualification, Work Pulse, and sales-cycle ownership.
Build my departmentYes. We shape the team, capacity, channels, qualification model, sales-cycle ownership, integrations, reporting, and operating cadence around your market and goals.
Programs can include a fractional sales executive, fractional marketing manager, sales operations lead, researchers, SDRs, account managers, revenue systems support, and sales leadership.
A standard launch targets 7–10 business days after kickoff. The team uses that window to learn the offer, review collateral, define the market, configure approved infrastructure, prepare messaging, and secure campaign approval.
Yes. Work Pulse is the built-in visibility layer for managed programs. Its data scope, access, consent, retention, and optional evidence controls are defined with each engagement.
Yes. We connect the approved CRM, communication, enrichment, verification, and reporting systems that support the program while preserving authoritative records.
We define the ICP, MQL, SQL, handoff rules, ramp periods, and reporting cadence with you before launch. Targets remain scoped to the market, offer, channels, capacity, and approved campaign plan.
Build your fractional sales department
Tell us the market, roles, channels, sales-cycle coverage, and outcomes you need.
206-837-1232[email protected]
Work Pulse includedVisibility built into every program