AI & Machine Learning · Example Use Case
Lattice AI
How an AI services firm turns technology partnerships into a pipeline of AI projects.
The problem.
An AI services firm maintains specialized human expertise, but training and evaluation programs arrive in large, irregular waves concentrated among too few buyers. Gaps between programs leave expert capacity underused, while customer concentration makes revenue vulnerable to a single lab changing budgets or model priorities.The Play
FireSquid identifies and introduces AI labs, foundation-model companies, enterprise AI teams, and AI research organizations. The firm develops those relationships into a scalable channel for expert data generation, model evaluation, human feedback, and AI training programs. The result is a broader, steadier portfolio of AI programs—improving expert utilization, reducing customer concentration risk, and growing recurring data and evaluation revenue.The partnership process.
Four coordinated phases turn a growth objective into a focused one-to-many partner motion.
The fractional team
behind every partnership.
Partnership executives, marketing, operations, and technical support work as one accountable department.
01Builds the partnership strategy, opens relationships, and qualifies high-value opportunities.
Fractional Partnerships ExecutivePartner outreach & relationship development
02Researches partner behavior, develops decision-maker profiles, and builds focused lists.
Fractional Marketing ManagerResearch, profiles & partner intent
03Coordinates partner outreach, goals, qualification workflows, reporting, and continuous improvement.
Partnership Operations ManagerPartner operations & weekly reporting
04Runs domains, warming, validation, CRM automation, calling systems, and channel health.
Back Office & IT SupportInfrastructure, automation & deliverability