Healthcare & Medical · Example Use Case
Clearway Health
How a care network turns trusted healthcare partnerships into stronger specialist referrals.
The problem.
A specialist network has available care capacity, but fragmented referral paths make qualified patient demand inconsistent. Every referral that stalls or leaks outside the network delays access for patients and leaves valuable specialist capacity underused.The Play
FireSquid identifies and introduces benefits navigation platforms, primary care groups, health plans and TPAs, and benefits consultants. The network develops those relationships into a one-to-many referral channel connecting entire member populations to specialist care. The result is a more dependable flow of qualified referrals—reducing patient leakage, improving specialist utilization, and generating more value from the existing care network.The partnership process.
Four coordinated phases turn a growth objective into a focused one-to-many partner motion.
The fractional team
behind every partnership.
Partnership executives, marketing, operations, and technical support work as one accountable department.
01Builds the partnership strategy, opens relationships, and qualifies high-value opportunities.
Fractional Partnerships ExecutivePartner outreach & relationship development
02Researches partner behavior, develops decision-maker profiles, and builds focused lists.
Fractional Marketing ManagerResearch, profiles & partner intent
03Coordinates partner outreach, goals, qualification workflows, reporting, and continuous improvement.
Partnership Operations ManagerPartner operations & weekly reporting
04Runs domains, warming, validation, CRM automation, calling systems, and channel health.
Back Office & IT SupportInfrastructure, automation & deliverability