See the product through human behavior
Find the friction your analytics cannot explain.
FireSquid combines structured human testing with behavioral evidence to expose broken workflows, hesitation, confusion, and conversion loss.
What keeps the decision hidden.
Funnels show where users leave, but rarely explain why. Internal familiarity hides unclear language, broken assumptions, accessibility gaps, and costly workarounds.
What becomes visible.
Replayable evidence of what happened, why it matters, who it affects, and which fix should move first.
Capabilities
What Product Experience Intelligence delivers.
Built around the decision, with evidence your team can inspect and use.
Human experience runs
Observe real people completing defined journeys with clear tasks and consent.
Friction detection
Capture hesitation, failure, confusion, abandonment, and workaround behavior.
Issue evidence
Attach recordings, steps, environment, severity, and expected behavior to each finding.
Conversion diagnosis
Connect experience barriers to the commercial or operational outcome they threaten.
Engagement
A clear path from question to action.
Frame
Choose the audience, journey, task, environment, and success condition.
Observe
Capture permitted user behavior, commentary, and workflow outcomes.
Diagnose
Separate reproducible friction from preference and connect it to likely impact.
Prioritize
Rank repairs by severity, reach, confidence, and business value.
Decision-ready outputs
- Experience run library
- Evidence-backed issue map
- Severity and impact model
- Prioritized repair brief
The signal is already there
Put Product Experience Intelligence to work.
Start with one decision and a bounded intelligence brief.